Taking Advertising To The Next Level!

We’ve all seen the weird and wonderful hairstyles that footballers often sport, but surely this takes the biscuit? Players from Conference South side Bromley FC have had “QR”, or Quick Response, codes shaved into their heads ahead of their huge FA Cup First Round game with Leyton Orient.

The unique new way to advertise!

QR codes are an advertising medium, which when scanned with a smartphone’s camera take the user to a website or video. The codes on the players heads are for betting site Betfair, and will take users to their mobile site. It’s a novel idea, but let’s hope it doesn’t start a new trend in the game! Betfair have already done something similar, by putting QR codes on the rear ends of the British Ladies’ volleyball team!

Oh, and who is the hairdresser doing the fancy cut? None other than Wayne Rooney’s stylist of course!

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About James Bartaby

Hey, I'm James and I'm relatively new to non-league football, having only taken in my first match in September 2011. Despite it being a 0-4 defeat for Hampton & Richmond Borough, I became a huge fan of the club and NL in general. So much so that they are now the first club that I mention when talking about which team I support! I just got massively disillusioned with top flight football in this country and the attitudes of the lawmakers and top clubs in general, and I wanted to start taking my son to see decent football. I am now the club's Deputy Press Officer, and loving every minute!

Posted on November 10, 2011, in UTL Archive and tagged , , . Bookmark the permalink. Leave a comment.

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