Taking Advertising To The Next Level!
We’ve all seen the weird and wonderful hairstyles that footballers often sport, but surely this takes the biscuit? Players from Conference South side Bromley FC have had “QR”, or Quick Response, codes shaved into their heads ahead of their huge FA Cup First Round game with Leyton Orient.
QR codes are an advertising medium, which when scanned with a smartphone’s camera take the user to a website or video. The codes on the players heads are for betting site Betfair, and will take users to their mobile site. It’s a novel idea, but let’s hope it doesn’t start a new trend in the game! Betfair have already done something similar, by putting QR codes on the rear ends of the British Ladies’ volleyball team!
Oh, and who is the hairdresser doing the fancy cut? None other than Wayne Rooney’s stylist of course!